“Dynamic Displays” – Feature in DaySpa Magazine

October 2013 Cover of Day Spa Magazine

I had the pleasure of chatting with Liz Barrett of DaySpa Magazine this past summer. During our conversation, I had shared with Liz some of my merchandising tips to help boost retail sales – especially during the holiday season. Check out the article below.

It’s gift-buying season and you’ve purchased a healthy supply of high-quality, eye-catching products to spice up your spa’s retail shelves. However, great merchandise is no guarantee of great sales. If you don’t set up retail spaces in a way that entices guests to make a purchase, you can end up with a discouragingly full discount bin come January.

To help you avoid that sad scenario, DAYSPA Magazine consulted four retail mavens and asked their opinions on maximizing retail space, from the ideal size and location to shelving and stocking options. Find out what these pros had to say and assess how your spa retail area measures up—before the shopping season gets into full swing. Read more.

At Nine Dotz Consulting, we offer customized marketing services that get your business noticed. Retail and marketing classes, merchandising ideas, launch parties and social media development are just some of the services that we offer. Schedule a complimentary consultation today!You can reach Laura Cummins at: laura@ninedotz.com

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